It’s simple. While I travel a lot to the U.S., I am actually based in Britain. So the prices are UK pounds (GBP) and US dollars (USD). Like this:
£185 GBP $265 USD (approx)
Once you go to the checkout, which is powered by the excellent e-junkie.com, you can insert your country and zip/postal code and the price will come up in your currency, wherever you are in the world.
Once you’ve paid, a questionnaire is automatically sent out (along with receipts for your payment) asking for details about your case. Or if it is a card reading, you are asked to submit your question and details.